Monday, November 06, 2006

What Car Dealers Don’t Want You to Know, by Mark Eskeldson

While there are a lot of people who like cars, very few would be likely to place talking to car dealers high on their list of fun ways to spend a weekend. There’s a good reason for this: The automobile sales industry as a whole has an absolutely deplorable reputation. High-pressure sales tactics, murky pricing structures and general sticker-shock make visiting a dealer’s lot about as enjoyable as eating the upholstery of your old ride.

This book goes a long way toward taking some of the pain out of the experience. It discusses topics like how to haggle, things to look for, and why you should never hesitate to walk out on salespeople if they get too pushy. It also makes the very important point that there are honest car dealers out there, and lots of resources available to help you out. Paired with other information you can find at the library -- like Consumer Reports magazines, Better Business Bureau Web searches, and price guides that indicate what the dealer likely paid for the car in question – this book can be a boon to prospective buyers.


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