Saturday, November 04, 2006

Mindless Eating

Brian Wansink's Mindless Eating is more than a diet book--it's also a psychology book. Wansink is a Ph.D. who runs a food lab, and there his research groups do tests, trying to find out why we eat the way we do. There are numerous psychological factors that contribute to our eating habits, including visual cues, environmental causes, and eating styles taught to us by our parents. Wansink's goal is to make the reader aware of these factors, and then to help the reader identify and correct the ones that affect the reader's personal overeating style. It's really eye-opening, and the information is incredibly useful. For example, now I know the difference between true hunger and a psychological craving, and Wansink has given me tools to handle each situation. Very interesting stuff.


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